Author: _JimmyATO(Community Support)Community Support 25 Mar 2021
Hi @Ilam2,
Advertising costs would be considered an operating expense and you would claim a tax deduction for them in the year that you incurred them.
Logo design and branding could be a little different.
It may be considered a capital asset, and the cost would then need to be amortised over its useful life.
For instance, if it cost $1000 and you expect it to last 10 years you would claim a deduction of $100 per year.
Certain startup expenses are immediately deductible.
I hope this has been helpful.