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DarrenA(I'm new)I'm new
5 Nov 2021

Hi There As an online creator, my YouTube account has just been monetised and I understand that this income forms part of my assessable income in any tax year. My question is: a) for products which I purchase and review on my YouTube channel - which I earn either income from YouTube or income from affiliate links - can I claim a deduction for the purchase of the product? b) How much if the cost of the product can I deduct? The second question is - are there any rules about use of these products that if there is a portion of the use that is personal or not. Third question is - I have other social media channels like Facebook and Instagram which drive traffic to my YouTube channel and customers to affiliated stores. Does featuring products on other social media channels that don’t provide a direct income, but indirect income - count as a business use? (Instagram post doesn’t generate income but someone seeing an Instagram post and then clicking to view my YouTube video on that product does) As an example: my YouTube channel is based around tennis products & services. I review tennis racquets which the videos earn ad revenue from YouTube and and stores I am affiliated with pay me a commission if someone buys a product I reviewed. However, I also play tennis for enjoyment and use products that have been purchased for my YouTube channel when I play tennis outside of my need for my YouTube channel. Then, when using the product for recreation I post on other social media channels images of me using this product in my personal life. Thank you

9,153 views
3 replies
9,153 views
3 replies

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Most helpful reply

RachATO(Community Support)Community Support
8 Nov 2021

Hi @DarrenA,


I'll answer your questions in the same layout as your original post to keep it flowing nicely :)


1.a & b) You can claim a deduction for the business-related portion of the item's cost. If you shoot a video and/or some photos (or a series of them), you'd be able to claim a percentage that aligns with your income-earning use of the products. So, if you use the products 50% of the time to generate revenue, and 50% for your own personal enjoyment, you could claim 50% of the expense.


2. This is rolled into the answer above in that you can only claim the portion of the expense related to business use in generating your income.


3. Things get a bit trickier here. If you're posting images or videos purely of your recreational use of the items without any association to making money (ie promoting your Youtube channel or the seller/ stockist where you receive a form of commission from sales), then it would likely be seen as more of a hobby. But if your posts include information that have potential to generate income for you, and you make similar types of posts repeatedly, then it's probably more of a business. Unfortunately we can't provide a specific answer on this as we can't provide personal advice. But we'd strongly recommend to seek further guidance from a tax professional who can determine which expenses would be deductible.

All replies

Most helpful reply

RachATO(Community Support)Community Support
8 Nov 2021

Hi @DarrenA,


I'll answer your questions in the same layout as your original post to keep it flowing nicely :)


1.a & b) You can claim a deduction for the business-related portion of the item's cost. If you shoot a video and/or some photos (or a series of them), you'd be able to claim a percentage that aligns with your income-earning use of the products. So, if you use the products 50% of the time to generate revenue, and 50% for your own personal enjoyment, you could claim 50% of the expense.


2. This is rolled into the answer above in that you can only claim the portion of the expense related to business use in generating your income.


3. Things get a bit trickier here. If you're posting images or videos purely of your recreational use of the items without any association to making money (ie promoting your Youtube channel or the seller/ stockist where you receive a form of commission from sales), then it would likely be seen as more of a hobby. But if your posts include information that have potential to generate income for you, and you make similar types of posts repeatedly, then it's probably more of a business. Unfortunately we can't provide a specific answer on this as we can't provide personal advice. But we'd strongly recommend to seek further guidance from a tax professional who can determine which expenses would be deductible.

jorjstick(Newbie)Newbie
30 Nov 2022

Hello everyone! I need help! As a novice youtuber I don't know how to get more views, how to become more noticeable on the platform. What tips and tricks have you used?

petertone(Newbie)Newbie
7 Dec 2022

G'day! Let me answer.

Few tips here:

- Design a content strategy;

- Help people stay interested within each section of your overall content structure;

- Use templates for titles, animated elements, text, fx's in video;

- Use proper background music;

- Using B-Roll can be a method;

- If you haven't heard about this SMM Tool, so right there you can check it (smm panel for youtube promotion).

Good luck with your progress!


Link removed by moderator 8/12/22

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Youtube Deductions - Product Reviews | ATO Community