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11 Feb 2024

Scenario:

A GST-registered business provides Google ads management services to a foreign entity (ie. US) that is not registered for GST in Australia. This service comprises the management of multiple ad accounts each operating for a different client brand for a bespoke target market to generate online sales of physical goods in each respective market.


While the GST export criteria of this service would be met where the target market is not Australia, would GST be applicable for the scope of the service where the target market is Australia, since the foreign entity would realise the benefit (sales/revenues) from Australian residents? And as a consequence, the service fee should be broken out by ad account (ie. target market) servicing to apply GST only to the fee scope relevant to the Australian market?


Thanks

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CaroATO(Community Support)Community Support
14 Feb 2024

Hi @HiddenHorizon,


It's always a great idea to get this right from the beginning.


It's once the non-resident businesses GST turnover from sales connected to Australia reaches A$75,000 it'll need to register for GST. We have the higher turnover of A$150,000 for non-profit businesses.


You're spot on, when it comes to adding GST to sales made to Australian clients when registered for GST.

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Most helpful reply

CaroATO(Community Support)Community Support
14 Feb 2024

Hi @HiddenHorizon,


It's always a great idea to get this right from the beginning.


It's once the non-resident businesses GST turnover from sales connected to Australia reaches A$75,000 it'll need to register for GST. We have the higher turnover of A$150,000 for non-profit businesses.


You're spot on, when it comes to adding GST to sales made to Australian clients when registered for GST.

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GST on Google Ads service provided to foreign entity for Australian market | ATO Community