Building off of How do you do your taxes as a beginner twitch streamer? | ATO Community I've been wondering a question for a while, for streamers, it is not uncommon (actually fairly common) for streamers to use gifted subscriptions and bit donations as a method of advertising themselves to other streamers and communities (IE: "Here is 20 donations, please notice me!" or weekly "5 gifted subscriptions so that your community is aware of me!")
Since this is a business expense in the form of advertising, is it ok to count it as a business expense?
Additional question: Sometimes there are competitions/challenges where a streamer will be required to gift subscriptions to their own community. This engages the community, makes them stick around (there is a lot of reasons for it). Would this be tax deductible? Would it be 100% deductible, or only the 70% cut that Twitch takes?