RE: Tax tips for social media influencers and content creators | ATO Community

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(Newbie)Newbie

7 July 2025

I have only started making TikTok, and I've received gifts/products from different brands for me to put it up on my platform; but this is on and off and not consistent at all. Do I need to apply for an ABN? And if not, how do I declare this on my income for the tax return this year?

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(Community Moderator)Community Moderator

10 July 2025

Hi @chasingares,

The ABR website is your first point of call. You need to work out if you're carrying on an enterprise in Australia to be entitled to an ABN.

If you don't need an ABN, then you'll report your TikTok earnings as 'other income' in your tax return.

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RE: Tax tips for social media influencers and content creators | ATO Community